Ode Mood Making Fragrances
A Fragrance Line that creates mood not only through scent but also through package appearance.
7-week packaging project creating a hypothetical fragrance brand and product line. The project scope includes the brand logo, the brand mood, and the packaging of the scent 3 products.
Spring 2021
Scent is a mood-changing experience.
The fragrance we use can set the tone for
the day. Olfactory nerves are connected
to the part of our brain that monitors
memories and emotions.
Therefore, through scent, we feel different emotions.
The scent we wear not only has an impact on
our own emotions but also the mood
of our surroundings.
The packaging should do the same for the home.
Through the pandemic, we have spent more time
home than ever before.
A Value Shift
Stuck at home, people have a lot more time on their hands. The monotonous setting has caused an increased interest in home redecorating. We are constantly in need to change our setting. People are placing more value in what surrounds them in their homes.
Project Objective:
Designing fragrance packaging that changes mood through visual impact.
Product Line:
Perfume, Candle, and Hand Cream
Design Direction
Material Board:
Frosted glass
Stained glass
Brushed aluminum
Rigid box-high density board
Litho-Laminating With Book paper
ACL Printing Glass
Offset Litho Printing on ps paper
Fragrance Line
3 scents//3 colors//3 moods
01 Ode to Night
The act of unwinding at night helps
to transition into stillness and
tranquility. This scent is an ode to the
rituals performed before resting at night.
Nodes:
Top: Ambrette
Heart: Lavender, Cotton Musks
Base: Cocoa, Wild Musk
Color: Deep wine
02 Ode to Warmth
A warm embrace to comfort the body
and mind. Bringing people human touch
along with the nostalgia of happier days.
An ode to the relaxing and calming quality
of human warmth.
Nodes:
Top: Aldehyde
Heart: Neroli, Jasmine Sambac
Base: Musk, Sandalwood
Color: Soft Beige
03 Ode to Refresh
To escape the fatigue and stresses of a busy life.
The instant energy booster helps ease and
refocus the mind. An ode to the bright, powerful,
and invigorating quality of refreshing.
Nodes:
Top: Lemon, Mandarin
Heart: Patchouli, Amber
Base: Musk, Blonde wood
Color: Cobalt Blue
Form Design:
The form of each package serves to highlight the reflective aluminum material. The soft curves on each aluminum piece cast a soft reflection of its surroundings. Layering the aluminum plates to form the lids creates reflections with strong visual interest. The simplicity of each object allows people to focus on the colors and therefore is able to shift the mood in a room.
Ode Perfume
The glass for the deeper toned scents is stained while for lighter toned scents, the perfume itself is colored while the glass container is clear.
Ode Candle
The interior of the frosted glass is stained the color of a corresponding scent. The colors are subtle while the candle is full and becomes more apparent as the wax melts. At its end of life, the candle packaging becomes a storage container for small items once cleaned out.
Full of wax
Empty
Ode Hand Cream
The hand creams are contained in aluminum tubes labeled with gloss ps paper in the cream’s scent color.
Warnings and legal copy are applied to removable labels on the bottoms of each product.
Utility Packaging: Rigid box
Creating a premium opening ceremony
Opening Ceremony
The front of the box has a simple print of the scent and product name. Once the nylon tab on the side of the box is pulled, the color of the scent is revealed. The description of the scent and the scent nodes frame the product on a printed carton paper.
Perfume Packaging Opened
Candle Packaging Opened
Hand Cream Packaging Opened
A Slimmer Silhouette
To minimize the size of the hand cream box, instead of applying description text around the cream, there is a card placed on top of the product.
Back Face of the Box
The back of the box contains legal copy and brand story elements.
Collection Pack out
Full Collection
Ode to night and Ode to warmth follows the same format as refresh.
In the Home Environment
Calming in relaxing spaces.
Energizing in productive spaces.
Ode
Mood Making Scents
