Meld Collection

Dissecting the self care tasks to provide a reconstructed experience of only essentials that flows into busy life styles.

13-Week Project dissecting a high-end fashion brand’s design DNA to project a potential new product line up within the growing luxury home industry.

Spring 2022

This product is not an actual product of Maison Margiela. Third party brands, trademarks, and/or copyright materials are used here for demonstration purposes only [as part of a student work]

 

LUXURY HOME INDUSTRY PROJECTION

 

From similarity in materials to both functioning to fit to a human body, the relationship between fashion and furniture is becoming more and more apparent. Following the global pandemic, people have developed a stronger interest for curating their lifestyle. With that, according to Global Market Insights, the luxury furniture industry is valued at $21.08 billion USD in the year 2020, with a projected growth rate of 4.5% compounded annually from 2021 to 2027.

In 6 years the projected luxury home market capitalization will be greater than $28.4 billion USD.

 

CREATING A NEW APPROACH TO SELFCARE

CREATING A NEW APPROACH TO SELFCARE

 
  1. Promoting the ritual for self care as a response to hard times of the pandemic and busy lifestyle  

  2. Celebrate taking time out of the day to refresh

  3. Providing furniture for those with a large interest in curating their lifestyles

 

INITIAL RESEARCH + IDEATION BOARD LINK BELOW:

USER JOURNEY

AN OPPORTUNITY FOR MAISON MARGIELA

 

Re-expanding into the growing luxury home space in a thoughtful way for their cult fans and new customers

KEY OPPORTUNITIES

 
 

DIMMENSIONS

001 VANITY

A wall-mounted mirror and table creating a functional sculpture that fits in any space of the home.

STITCHING ONTO THE WALL

Deconstruction

The stitches show the construction of mounting the mirror onto the aluminum bend. Referencing wabi sabi and Margiela’s sense for seeing beauty in unfinished details, the gap between the two surfaces reveals the screws holding the mirror in place.

 

TRICKING THE EYE

A piece that seems to be held on the wall by stitches and hides structural

cleats and brackets.

002 SEAT

At a counter height, the stool allows the vanity to be placed at a height for standing and sitting. The seat provides a comfortable seat for people to relax and enjoy their self care rituals.

REPLICATION

JUXTAPOSING TRADITIONAL UPHOLSTERY AGAINST MINIMAL SLIM FORMS

RE-TRADITION

Replicating classic design is a large part of the Maison Margiela DNA. Adding to the eclecticism of the collection, the tufted leather upholstery is derived from classic vanity seating from the Rococo period of grand opulence. While the form of the stool base mirrors the vanity, the upholstery creates a dynamic contrast with added comfort.

UPHOLSTERY MELTING INTO THE FRAME

 

003 PEDESTAL STORAGE

The pedestal storage organizes, displays, and conceals self care objects. Essentially acts as a small hub for self care items with easy access and removable trays to support the flow of self care routines.

REMOVABLE TRAYS

 

FLOWS FROM ROOM TO ROOM

 
 

STAINLESS STEEL MAGNETIC DOOR

A PIECE THAT CAN CREATE A MINI SELF CARE

STATION ANYWHERE IN THE HOME

CMF DIRECTION: QUIET ATTRACTION

 

SELLING ONLINE

 

MELD COLLECTION

Melding into environments

Melding into different lifestyles

Melding self care into busy lives

A space to sit and relax,

take care of your skin

or daily grooming activities, 

and ultimately to pause and 

reflect so you can really

take care of yourself.